Soju Mascots
Korean life February 18th. 2007, 6:50pm
One thing strikingly different about how alcohol is marketed in Korea is the use of "Soju mascots" that walk around handing out advertisements in crowded areas. I happened to snap this picture downtown in Daejeon, where the model was happy enough to pose for the camera. There were six or seven of these guys walking around distributing advertisements. The back of the costume is a bottle of the offending brand of alcohol shaped like some sort of jet pack. Better yet was the music playing, which was actually a traditional children’s song with the lyrics changed:
"Soju, Soju, Soju, Soju ,Soju, Soju, Soju, Let’s….drink…..SOJU!!"
"Soju, Soju, Soju, Soju ,Soju, Soju, Soju, Let’s….drink…..SOJU!!"
Subtle.
Glorifying alcohol consumption, corrupting the youth, and warping people’s childhood at the same time.
2 Responses to “Soju Mascots”
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February 18th, 2007 at 11:18 pm
Hey look! It’s Alkie, the Teletubbies alcoholic cousin.
February 26th, 2007 at 3:05 pm
Saw the Soju man over new years. Between my 4 friends and I we collected over 20 sample bottles to ring in the new year. Soju man is becoming the Korean version of Santa.