Elevator Advertisements
Korean life February 22nd. 2007, 8:52pm
A few weeks ago, there was a mysterious hole drilled through the ceiling of the elevator with a black cable dangling through it. I noticed it as I was going to work. I thought perhaps they were going to wire something into the elevator, but didn’t know what. When I returned home from work, there was an LCD monitor with advertisements playing. The monitor also has sound with low volume, which makes it nearly impossible to look away. You enter the elevator, hear the noise, look over to the screen, and stare at advertisements as you ride down to the first floor. It’s an ingenious idea, since you are trapped in a small box with nothing but mirrors to look at.
The advertisements in generally leave a lot to be desired. Other than music television advertising pop music videos I don’t want to watch or listen to, local doctors place ads on the service. The advertisement above is something having to do with an ear, nose, and throat expert. I have the opportunity to watch this woman stick this orange light up her nose two or three times a day. Thank goodness for advertising in elevators! Note, this is not a scene from the movie "Total Recall", as much as I wish it was.
2 Responses to “Elevator Advertisements”
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February 22nd, 2007 at 11:04 pm
A television, in your apartment building elevator, that displays nothing but ads. I’d be pissed. My home should be the one place that I can control my exposure to advertising. At least use the TVs for something useful and informative, news or weather.
(Yes, I am in advertising. I still hate intrusive crap like this.)
February 23rd, 2007 at 10:16 am
Well, yeah, I’m not happy about it. We don’t know what we “Got” in return for this intrusiveness either. Right now, there is a message bar next to the advertisements that displays new rules for the apartment that occasionally get updated. They used to do this by putting a paper up in the elevator instead. That’s not really that useful.
I’m not sure the other information it displays, since I’m always drawn to the woman sticking that thing up her nose in the advertisement instead.