::A Geek in Korea::

Kim Tae Hee’s V-Line Face

We’ve got a new phenomenon starting. The “V-Line” is referring to the jaw and facial structure of young women. I’ve most often seen this bit of marketing in relation to the numerous amounts of healthy tea drinks on the Korean market. When you go to a 7-11, you see more health tea drinks than anything with sugar else these days. This is FANTASTIC, but all of them promise to reshape you body into various letters of the alphabet.

Korea will latch onto a marketing idea and pummel it to death in every single way possible. A few years back, everyone sexy was being referred to having a “S-LINE” shape. Models, television personalities, advertisements, everything was telling women that it was the new measurement that all beauty was based on. S-line this, S-line that. Anything that gets you into that shape is what you need to spend ALL your money on.

Beauty had now worked it’s way down the alphabet. The “new” thing is a “V-line face”. The advertisement features Kim Tae Hee and…someone else. I don’t watch Korean television very much, but even I can’t escape the marketing CF queen Ms. Kim.

Just like the “Well-Being” fad a few years back, There are even new products that people use to try to reshape their facial muscles to achieve a “V-line” face. Imagine a stethoscope looking device. Where the doctor would put the ends of the device into his ears, there are plastic rollers. Kneed these rollers over your face, redistributing the facial fat temporarily. Make it in plastic, sell if for 1000 won at all the stores that stock up on cheap crap, and you’ve got a tie in that students buy and use in class to everyone’s embarrassment.