Two good friends of my wife and I have made plans to leave Korea for the hotter, more desert like climate of Egypt. We saw them off today with a goodbye meal. While saying goodbye to good friends is always hard, their choice of venue left me disappointed.
We went to an opening day of a new restaurant in Daejeon called “All that Barbecue”. It is not far from the upscale Indian food place we used to love. We when went to Indy on opening day, there were a few hiccups with the service, and once that got sorted out we returned a few more times. It wasn’t until cheaper Indian restaurants started popping up when I started to work at the University that were a quarter of the price that stopped me from going to a place which gave me a hopeful, but cautious view to its opening.
I can safely say right now I won’t be returning to “All that Barbecue”. We had a nine person party for our friend, and it took a while for them to find a table for us. We waited for forty minutes, which is fine for an opening day buffet restaurant. People still had to show up, so there was no hurry, but only because we made it clear that despite our wait we were going there because there was a “Lunch menu” deal. Before 2 PM, people ate at a cheaper rate. Technically we started our meal around 2:10 PM, but only because the servers couldn’t find us tables. At the end of the day, the bill was done correctly, so it wasn’t a problem, which is the only thing they did very well.
The idea of the restaurant was a “self-service grill” area that was part of the buffet. Self-service sadly didn’t mean you were cooking your own steak. The steak and meat was cooked partially behind the buffet counter, then placed on kebab style grills that finished cooking it. I think they were supposed to be putting enough meat on the kebabs that there would always be some rotating in, then when they ran out of space in the cooking area it would be pushed out to the buffet area. Something approaching a “Just in time” philosophy of cooking. On the opening day they radically misjudged the amount of people that wanted some meat with their buffet choices, so they never cooked enough at any one point to keep up with the demand.
The problem with their model, as I recall this particular topic being discussed in great length in my management classes in university, was that they were trying to apply a “just in time” system to something with too many variables that would cost them too much money. They can’t accurately predict the amount of people showing up for the lunch rush. Even if they could, they would need to figure out how much meat would need to be available for the majority of people to get something from the grill with a minimum wait. There are a limited number of slots for cooking, so if they had to start cooking before the rush arrived and sit the meat out, they have to build in loss due to cold meat, and for a lower than expected turn out. People that line up might also take a larger amount for each minute they were in line, either to take to someone in their party, or simply because you tend to overestimate how much food you can eat at a buffet when you stare at it cooking for a long time. Some people might be willing to settle for a hot dog after a long wait, but for every slot taken up by something that wasn’t the steak people were promised, the line is going to get longer.
They have a seriously flawed business model. I don’t think they were doing the monitoring or the math to figure out how to optimize it from a customer’s perspective either. If I was looking at the bottom line, the steak was the most expensive thing being cooked in the entire buffet. If I actually needed to provide meat for at least half the people that show up to the buffet for free, there is no way they could make a profit. Pushing out cheaper meat is an alternative, but delaying the meat so that there is only one or two opportunities to get it per hour is probably all they can do. There were no “tiers” of service. Someone that left without eating expensive items just make the restaurant more money. Too bad if they don’t get to eat what they wanted. I’m sure they didn’t think about how it was going to work in much detail. First come, first serve, if at all. That is simply not going to work at a buffet.
The “just in time” nature of the buffet broke down because people queued up for the meat. The salad offerings were weak, bordering on bad. The choice was half the size of competing buffets in the same building (VIPS). In other buffet restaurants, the meat is an additional cost, but it gets delivered to your table. The salad bar was perceived as a “bonus”. Here there were no menus besides for drinks, so everyone just ate a little salad and then wanted some steak as part of the meal. It was purely a buffet restaurant, and everyone was there for cheap and bountiful meat, as implied by the name.
I lined up for ten minutes and ended up with two pieces of flabby grilled chicken and a hot dog. Another person in the party lined up for twenty minutes and ended up with the last three pieces of steak they were serving, and it wasn’t even very well cooked. It was not worth the effort to line up at the grill at all, and everything else about the experience was totally mediocre at best. The price was at least 50% off for coming on the first day, and I still felt like the 10,000 won was still a rip off.
DO NOT GO to this restaurant for a few months, if ever. If it’s still around in 6 months, I’d be surprised. I don’t think anyone in the party said they would return. Two people were leaving for a separate continent, but that aside, those of us staying in Korea left with a scowl.
You can tell how infrequently I get to go out to eat with my family when a story about how friends leaving for another country turns into a scathing restaurant review. The guy leaving is responsible for me meeting a lot of nice foreigners and broadening my social circle, getting me back into Magic: The Gathering, and starting me in D&D. We’ve known them for years, and they are some of our few mutual friends as a couple.
A lot of my hobbies today come from knowing someone that was interested in the same things I was and was willing to talk about the things I enjoy talking about. I don’t know what will happen to the social circle he had around his family, but I’ll miss that most of all. It was nice to get a call from this kind, outgoing couple to invite us out and do something different for a change. If you don’t challenge yourself to get out every once in a while, you’ll go mad. I owe his family a lot for that. I wish them all the success in the world where ever they end up.