There wasn’t really a concept of a fashion “season” when I grew up. We’d buy clothes at the beginning of school, then get some stuff for Christmas holidays. Whatever wasn’t run through with holes or too small became our new spring clothing, and any clothes our cousins could no longer fit into were the clothes my brother and I destroyed during summer. When I got finished with something, my brother wore it. Then the next set of cousins or friends with suitable children would inherit anything left after my brother and I got done wearing it.
My wife went out to a department store last week and found some end of season discounts. Things move swiftly here, unlike where I grew up in rural Ohio. You can’t just walk into a store at any point of time and expect to see the same deals or the same types of clothing. The bargain bin is hardly a thing to count on when looking for deals. When stores get a new set of clothes they need to move them. They are at least two seasons ahead. There are trends and campaigns in children’s clothes, like adult clothes from designer labels. The prices reflex all of this.
Anything in Korea that needs to be sold to children has at least a 200~300% mark up compared to what it would cost in the United States. I can say that without exaggeration having shopped on things in both Korea and the United States. We picked up a suitcase worth of children’s clothes while on vacation, and that would have been the cost of two designer items in Korea. It’s staggering how expensive everything is, and insane that parents spend that much money on items to make kids look like little versions of themselves. All we wanted were a few items my wife had saw on sale a few days earlier, but it was not to be.
We were looking at things that were on sale, and they had completely priced us out of our price range with a t-shirt. The sale had ended, so it was back to $150 cardigans for toddlers, $40 t-shirts for little kids, and $100 mini-skirts for children that can barely walk. I wonder if the people that buy this are so flush with cash that they simple don’t know what else to spend their money on? After you have your huge apartment, nice car, and spend money on a kid’s education, everything else is money to burn, right? These people want to spend money on this stuff to look good. That’s how petty their life must be. I don’t envy someone that feels the need to spend that much money on clothes so that they can fit in with some play group.
It’s still warm and stormy. Despite being in the rainy season of summer, late fall clothes are occupying all the prominent stores. Most kids are growing, so it’s a little difficult to buy clothes three months in advance for small children. We missed their sale by a few days, so what we were looking for has already been shipped off to the lower tier fashion department stores that sell things from the previous seasons at a steep discount. In a few weeks this stuff will end up being for sale at the places we normally shop.
We found some items that were out of season and nice looking for a budget a block away from the department store. If we wanted to buy a lot of stuff, we would have started looking at the discount places to begin with. They recycle clothing by dropping it in big green metal boxes next to dumpsters. Those clothes get shipped off to other countries, or burned. It’s not like you can find second hand baby clothing shops anywhere. The baby that had been supplying Glow with clothes left for another country with her parents, and we don’t have any close friends with children of the appropriate size. Glow is also tall enough to be confused for a girl two or three times her age, so we’ve got to keep up with clothes more than the average parent with a small child.
Korea’s low birth rate has complex social and cultural consequences, but I can’t imagine the high price of simple things while raising a kid is going to increase the birth rate any time soon. Children’s education is criminally overpriced (and from a teacher that’s been on the receiving end of that money, I know it is true), and even things like lotion or toys are substantially more expensive. If they aren’t expensive, they are cheap, dangerous products from China you shouldn’t be touching, let alone letting your child play with. We’re relatively lucky, as we can get to the United States to shop, or have my parents send care packages of different things we need. I can’t imagine what a working class Korean family does to make ends meet if they try to make their children a priority here. There are small things, like a subsidy for child day care services that even we take advantage of, but there are a lot of kids that won’t reach their potential simply because they will be priced out of achieving it.
