My wife and I were walking near a bus stop after both getting our hair cut earlier in the day. On the bus stop there was a typical advertisement for soju, Korean rice alcohol. These days, all the soju companies use young "heavy drinking" ladies in their advertisements. They’ve already got the male portion of the market cornered, so the only way to bring more alcohol drinkers to their particular products is to appeal to people that traditionally didn’t drink lots of soju, women.
My wife commented on the fact that all the women don’t really look like people that really drink alcohol anyway. Too cute. Too much makeup. Too much in love with posing with the bottle, not drinking from it. Much like these pictures below, which I have found to illustrate my point:
She called me an sul korae, or "alcohol whale". I disagreed and said I was more like a sul myuelchi, or "alcohol anchovy", this being the smallest fish I could name in Korean. She thought it was very cute, even if it wasn’t an actual expression in Korean, and when we met her mom she was giggling about it and shared what I said. Good for a laugh at least.
