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I’m a princess, so I don’t drink alcohol stronger than 19.8%

There have been a series of advertisements running from the Jinro Chamisul company, which makes Chamisul soju. They are absolutely ridiculous. The girl in the picture above looks so pale and thin I don’t think she’s ever been outside. She might be a princess, but really, when you’re drinking soju, trying to draw the line at some sort of level of alcohol is completely silly. All of the stuff tastes like death, it’s not like something any stronger is going to be worse.

I love the fact that in the United States, drawing the line at something over,12% for beer would be where the limit of where "hard alcohol" starts. In Korea, even the princesses drink stuff stronger than that. That’s when you know the country has a serious drinking fixation.

These are handy little chat icons that are for download at Chamisul’s site. Celebrate overdrinking with your friends with these expressive emoticons.

drank the last bottle

Look. The "princess" is weeping because someone has cut her off at the bar and there is no more alcohol left.

vomit time

Oh, how cute. The "Fresh" mascot drank until he vomited. He even made a cute "U-aek" the onomatopoeia in Korean for that particular bodily function. Charming. It seems that the soju companies themselves encourage people to over drink until they vomit. What responsible marketing!