Soju mascots

One thing strikingly different about how alcohol is marketed in Korea is the use of "Soju mascots" that walk around handing out advertisements in crowded areas. I happened to snap this picture downtown in Daejeon, where the model was happy enough to pose for the camera. There were six or seven of these guys walking around distributing advertisements. The back of the costume is a bottle of the offending brand of alcohol shaped like some sort of jet pack. Better yet was the music playing, which was actually a traditional children’s song with the lyrics changed:

"Soju, Soju, Soju, Soju ,Soju, Soju, Soju, Let’s….drink…..SOJU!!"

Subtle.

Glorifying alcohol consumption, corrupting the youth, and warping people’s childhood at the same time.