The Da Viche Coat by Don Brown pencil case

What’s this pencil case I saw on a student’s desk all about? In Konglish, when you phonetically try to rearrange the English characters into words in Korean, “Da Viche Coat” sounds very similar to what “Da Vinci Code” would be mangled in Korean. I guess this went English to Korean back to English again, if the mistranslation wasn’t intentional to prevent people from suing.

What would Da Vinci’s coat LOOK like? Would it have the secrets of the universe hidden in it’s inner lining or something? I smell sequel!